Partner With A Field Office (PFO)
PFO is an invitation to mid to major-level donors to go deeper with IJM in their giving while subsequently pulling back the curtain of our work. The PFO partnership does this by welcoming the donor into a deeper relationship with one of eight field offices, connecting them with the team on the ground, and giving them insider access to the work they are making possible.
I am proud to have been the leader of this product from its conception stages to its current management and use by over 50 stakeholders in the organization.
The Brand
From the beginning, we knew PFO was a product that needed to feel exclusive in content and clear in the mission and progress, which is only possible with devoted supporters. We found that using a handwritten font and giving the reader a macro to micro level of insight in all deliverables would allow us to reach our objective and make this intimate experience scalable. Branding was developed alongside the creative agency, Latitude.
Product Deliverables
Receiving quarterly updates is the program’s brand promise to our donors. I get the chance to brief these deliverables and lead the concept and production team. Some of the product deliverables that I speak into and manage are our mid-year and year-end reports, exclusive undercover videos, zoom calls with investigators, lawyers, and government partners worldwide, breaking news, and a welcome box mailed to all field partners. These deliverables are custom-designed and written for eight different field offices.
Organizational Adoption of the PFO Product
It is a great joy to see a product go from the early stages of choosing fonts and colors, to actual adoption. I have had the chance to lead stakeholders and producers through both the brand and its offerings and successful tracking and input of data in SalesForce and Marketing Cloud. These efforts allow us to achieve the product's most holistic use, and creates robust data to inform our next steps in product experience creation. This past year the program brought in close to 1M.